Foreign Friends.

In 2023, I embarked on the exciting adventure of launched my own wine label, Foreign Friends, alongside my sister and our friend. The most exciting thing of all? I got to build my own brand from the ground up. So, using design and branding, we tackled three key challenges with the goal of disrupting the industry with a unique brand.

Brand strategy, packaging, launch & pr, website design, brand photography.

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One

Disrupt current winemaking gender stereotypes…

Two

Invite connection through a traditionally exclusive product…

Three

Shift perceived product value with design elements…

By

Honouring historic visionary women throughout our branding, inspired by real women in our very own lives.

By

Building a brand around connection and invitation, using postage themed design, communication cues, and encouraging interaction through the product itself.

By

Using historical stamp cues within our label design that signify value and collectability.

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Creating our postage labels.

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AWARDS

Best of Show 2024 I Brisbane Advertising Design Club
Gold 2024 I Packaging Design I Brisbane Advertising Design Club

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