In 2023 alone, 816 casualties were hospitalised in Queensland due to drink driving. To confront road users with the sobering reality of choosing to drink and drive, we created a range of fake alcoholic products. Each product featured a direct consequence of the decision to get behind the wheel after drinking - putting the decision (and consequences) into their very own hands.

TV, Digital, OOH, PR, social, print, partnership, activation, digital.