Queensland Health.

This is a piece of work is close my heart. So vulnerable and honest - it was an expression of not just my experience, but the experience of millions of other women who menstruate.

Briefed to help Queensland Health to help the community identify the difference between “normal” and “not normal” period symptoms, we uncovered a very personal and shared insight.

We interviewed women, mothers, children, brothers, fathers and friends - and everything we learned kept coming back to the same thing, the lack of education and conversation around periods means we consider our individual symptoms as “normal” - when often, they are not.

Sadly, right as this piece of work was about to commence filming, a change of Government in QLD meant it was put on hold. Created with a group of incredible women whom spent countless months crafting such an important message - it would be a shame not to give it a place to live.

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